EIT Urban Mobility: Safely Project

EIT Urban Mobility: Project SAFELY | Improving the Safety of Vulnerable Road Users with Big Data-Based Analytics

Project Aim

Road safety remains one of the most critical global challenges. Each year, more than 50 million people are injured and over 1.3 million lose their lives in traffic accidents. More than half of these fatalities involve vulnerable road users such as pedestrians, cyclists, and motorcyclists.

As part of this project, Parabol’s SAFELY Traffic Safety Analysis System will be enhanced with new features. The upgraded solution will be piloted in Konya and Sarajevo.

SAFELY is an advanced traffic safety analysis tool that identifies high-risk crash zones and potential cause-effect patterns based on accident data. Using big data analytics and machine learning techniques, it provides deep insights to decision-makers. Going beyond traditional static GIS-based systems, SAFELY enables dynamic and comparative analyses across multiple locations and time periods.

This allows authorities to:

Detect high-risk areas before crashes occur,
Evaluate the effectiveness of implemented safety measures,
Optimize infrastructure planning for long-term impact.

Based on SAFELY’s analyses, spatial improvement actions will be carried out in Konya and Sarajevo. Planned interventions may include:

Tactical urbanism implementations aimed at improving the safety of vulnerable road users,
Traffic signs and road markings that enhance visibility,
Traffic calming measures to reduce crash risks.

Expected Outcomes:

Short term: Identification of high-priority crash locations in Konya and Sarajevo, root cause analysis of crashes, and risk mitigation
Medium to long term: Development of a scalable and replicable model applicable in different cities
Ultimate goal: Supporting the EU’s “Vision Zero” initiative to eliminate traffic-related fatalities

Project Partners

Safely – Enhancing Road Safety for Vulnerable Road Users with Smart Analytics is supported by EIT Urban Mobility, an initiative of the European Institute of Innovation & Technology (EIT), a body of the European Union, is carried out in collaboration with institutions specializing in urban mobility, data science, and traffic safety:

Technical University of Berlin
Parabol
Konya Metropolitan Municipality
Sarajevo Canton Ministry of Transport

Parabol Contribution

Parabol led the consortium, managing the overall project coordination to ensure smooth execution and timely delivery of project milestones. We were responsible for the development of software solutions and successfully implemented these tools to achieve the project's goals.

Konya Pilot: Turning Data Into Real-World Safety Improvements

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As part of the SAFELY project, the pilot activities carried out in Konya demonstrated how advanced data analytics can directly support traffic safety improvements on the ground. Supported by EIT Urban Mobility, the two-day programme brought together local traffic experts, municipal teams, and the SAFELY consortium to explore the city’s high-risk locations and assess how data-driven insights translate into real interventions.

The programme combined presentations, technical discussions, and on-site field visits. High-risk areas identified through SAFELY’s analytics—particularly for vulnerable road users—were examined directly in the field. Issues such as unsafe crossings, road design gaps, and behaviour-related risks were observed on-site, allowing teams to compare analytical findings with real conditions in the streets.

Throughout the pilot, Konya’s traffic teams showed strong interest in SAFELY’s analytical capabilities, especially in the platform’s ability to:

Identify high-risk locations for vulnerable road users with greater precision
Detect near-miss events and unsafe driving behaviours
Provide intervention recommendations aligned with the city’s safety strategy
Monitor the effectiveness of safety measures over time
Integrate multiple traffic safety datasets into a single, unified dashboard

By combining data analysis with field observations, the Konya pilot demonstrated how SAFELY can support a more systematic and proactive approach to improving traffic safety. The pilot confirmed SAFELY’s potential as a practical and impactful tool for helping cities create safer and more accessible mobility environments.

Through close collaboration with Konya Metropolitan Municipality, the SAFELY consortium continues to contribute to real, measurable improvements in urban traffic safety.

Sarajevo Pilot: Applying Smart Traffic Analytics to Real Urban Challenges

As part of the SAFELY project, the pilot activities conducted in Sarajevo showcased how advanced analytics can directly support safer and more efficient mobility across the city. Hosted by the Ministry of Transport of the Canton of Sarajevo and supported by EIT Urban Mobility, the two-day programme brought together local traffic authorities, municipal experts, and the SAFELY consortium to evaluate high-risk traffic locations and assess how data-driven insights can guide effective safety interventions.

The programme featured presentations, expert discussions, and extensive on-site field visits. High-risk zones identified through SAFELY’s analytics—such as complex intersections, speeding hotspots, and conflict-prone pedestrian areas—were examined directly on the ground. Field observations enabled teams to match analytical findings with real traffic behaviour, pedestrian movement patterns, and local infrastructure challenges.

Throughout the pilot, Sarajevo’s traffic teams expressed strong interest in SAFELY’s capabilities, particularly in the platform’s potential to:

Identify high-risk locations with greater accuracy using objective data
Detect unsafe driving behaviours, including speeding, violations, and near-miss events
Prioritise safety interventions through AI-supported risk scoring
Monitor whether implemented measures actually improve safety over time
Consolidate data from multiple sources into a single, intuitive dashboard

By combining data-driven analysis with real-world field assessments, the Sarajevo pilot demonstrated how SAFELY can support the city's ongoing efforts to strengthen its traffic safety strategy. The pilot confirmed a strong alignment between Sarajevo’s operational needs and SAFELY’s technical capabilities.

Through close collaboration with the Canton Sarajevo Ministry of Transport, the SAFELY consortium continues to contribute to safer, more resilient, and more accessible mobility across the region.

Mobility Tags

#roadsafety #trafficsafetyanalysis #urbanmobility #visionzero #vulnerableroadusers #crashprevention #urbanmobility

Project Outputs & Field Results

You can watch the project outputs and the results reflected in the field in this video.

Other Projects

This project is supported by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union. EIT Urban Mobility acts to accelerate positive change on mobility to make urban spaces more liveable. Learn more: eiturbanmobility.eu